Cold plunges are hard to compare, because the figures everyone publishes are the ones that are easy to publish.
Temperature is the number every maker prints, and the one that separates products least. Almost everything here reaches three degrees. What differs is what it takes to stay there: on a still October morning, and again in a heatwave, with the cover off while somebody decides whether they are getting in. That is a compressor working against the air around it, and it appears on no specification sheet.
The rest are quieter. Whether the shell still looks like itself after five British winters. Whether the pump is a part or the whole unit. Whether nine hundred kilograms of water can reach the spot you have in mind. Whether the warranty starts when the tub arrives or when the invoice was raised.
None of it is specialist knowledge. It is the set of questions somebody has to ask before the answers matter. We did not make these and we do not own a factory, which is what makes asking them straightforward. Every plunge goes through the same three.